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Explainer videos or landing page videos are short 60 to 90 seconds 2D animation, motion graphics, or 3D videos that explain your project or services in a short and easy to understand manner.
Complex ideas, projects, or services that are summarized into a quick and effective animated video are commonly called explainer videos, overview videos, how-it-works videos or a demo video.
Explainer videos are becoming more and more an important part of a good and effective website.
You can explain your vision in a short and to the point manner to your target audience and potential clients.
A significant number of the companies rely on the prominent overview/explainer video on their home page. Even large companies like Facebook, Google, and LinkedIn use explainer videos as a part of their overall marketing strategy.
The effectiveness of the explainer videos or product videos are huge and it makes the decision making for the potential client much easier.
The 2D flash videos also help your existing client and fans to promote your product and services.
2D flash videos can easily be shared on Facebook, LinkedIn, Google+, Twitter, YouTube, and other social media sites.
Animated 2D videos and 3D videos can also be included in the presentations at trade shows and shared by your sales team. They can be also included in email signatures.