The Company Challenge:
Baffinland Iron Mines (currently part of Acelormittal) owns the Mary River iron ore project located in the Canadian Arctic, and is one of the largest iron ore mining projects globally.
Baffinland needed to gain the trust and support of the local Inuit communities, and environmental approval from the Nunavit government in order to bring their iron ore mine to production. They also needed to show their strategy for building a 45 kilometer railroad through an environmentally sensitive area which included hunting grounds for local Inuits, and building a shipping port in close proximity to whale breeding grounds.
Our Solution:
Imagemaker’s solution to the company’s challenge was to combine a technically accurate high realism animation with video segments. ImageMaker’s video team spent two weeks in the Arctic interviewing local community members to identify their main concerns, in order to address them in the presentation. The technical animation we created depicted how the design of the shipping port and railroad route would ensure that the environment would not be negatively impacted.
The final output was a number of presentations specifically targeted to bankers, the local government, and the Inuit community. ImageMaker also created presentations in Inuktitut to further gain community support, which included the distribution of more than 5,000 videos as a measure of good faith and transparency. The presentations were also shown at town hall meetings and to the government of Nunavut.