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Industrial Animation

With 16 years of experience in producing photorealistic 3D animations, we will deliver 3D animation services that exceed your expectations.

After having an online WebEx meeting with you and your team, we will create a storyboard, and after your approval of the storyboard, our 3D modelers will create the necessary 3D models for your final 3D animation project.

The process of production of 3D animation goes as follows:

  • Concept development
  • Storyboarding (hand-drawn storyboard or computer still images)
  • 3D modeling of all the elements and components needed in the final 3D animation.
  • 3D modeling of the environment
  • Camera work and scene setup
  • Playblast (low-quality 3D rendering to show the camera work.)
  • Texturing of 3D models and environments
  • Full HD rendering of the 3D animation
  • Compositing of the still frames
  • Final editing and labeling
  • Music and voiceover

3D Animation has the unique ability to visualize the invisible or non-existing. 3D Animation can show a story's past, present, and future. It is also capable of visualizing complicated scientific processes clearly and accurately.

ImageMaker’s 3D Animation is technically accurate and built from original geological architecture. AutoCAD, ArcGIS, and MapInfo data are woven into an appealing virtual tour. Labels, charts, and graphs give the necessary facts, information, and the company’s vision.

3D Industrial Animation

How is it created? Insight into the production of 3D Animation

3D Animation Storyboarding

3D Animation | 3D Modelling/Animation is a very powerful medium with few limitations and a complex process. The creation of a 3D Animation goes through several stages:

Storyboarding | Storyboards are normally found in a comic book-like format. They help Art Directors and Artists visualize the scene and find possible problems that could take place before the start of the production. They also help with cost estimation and save time overall. Storyboards often come with a description of what the scene is about and directions for the camera.

3D Object Modeling | Object Modeling: any object that takes part in the scene has to be modeled in polygons using Maya software. Any detail that needs to be visual needs to be created. Additional models must be created for close-ups with higher polygon counts to provide a smoother surface and more detail. Specific Engineered Objects, such as an ore body, an open pit, or underground tunneling, are built from original geological, architectural, and engineering data in AutoCAD, dxf, ArcGIS, and MapInfo data. The data has to contain 3D information and needs to be in shells.

3D Environment Modeling

3D Environment Modeling | Specific environments such as landscapes are created based on data provided by topographic data for the model and satellite imagery for the surface (the skin). Any satellite image mostly covers a small area. Therefore, many images must be matched and stitched together to create a larger environment; sometimes hundreds of images are involved. Color correction and hand painting are needed to create a seamless landscape. The higher the resolution of the satellite imagery, the better the end result of the 3D landscape. Coordinates are important for the accurate global placing of objects within the environment. Generic Environments are built from scratch, using reference material such as photos. Creating realistic trees and plants, for example, is very time-consuming. Large quantities can result in very large unworkable files in which case a texture that resembles a large amount of 3D trees or plants has to be created. 3D Modeling can be created from ‘scratch’ (for example from 1-point-of-view reference material such as photos or sketches), however, the modeling process will take at least twice as long as Modeling from original technical data.

3D Characters
3D Characters

Characters are time-consuming to model or adjust, especially when specific wardrobes are required.

3D Texturing
3D Texturing

They need to be textured to create a realistic look at objects and environments. A skin is created that resembles the realistic material of the object or environment. For close-ups, high-resolution and detailed textures have to be created. Textures are hand-created from references such as photos. It takes special skill to create water and gas-like textures.

3D Rigging
3D Rigging

Objects and characters that need to be animated need to be rigged first. Rigging means creating a ‘skeleton’ within the object or character, with specific points that can be individually animated resulting in realistic motion.

3D Lighting

3D Lighting | Lighting and the creation of shadows are important to create a realistic look, a specific atmosphere, and vibrant colors in the scene. Many lights must often be positioned in a 3D scene to create the required effect. Many test renders are needed to check the result.

3D Particles

3D Particles | Small atmospheric objects such as dust and smoke give a great feel of reality to a scene but are time-consuming and difficult to create. The use of particles can also result in very large file sizes.

3D Camera

3D Camera | The most important storytelling tool of the 3D visual is the camera(s). Camera moves are according to the internal storyboard created by the Artistic Director. Smooth and cinematic camera use is important in ImageMaker’s 3D Animations. Many play blasts are needed to review camera moves.

3D Object Motion
3D Object Motion

Any object or character that is required to perform needs to be individually (including each part of the object individually) animated. Character animation is very time consuming.


Labeling is to provide information in text with visuals, which is created at this stage in 3D or later in 2D on the final video.

Layers | 3D animations are built in separate layers that are rendered individually. Sometimes, hundreds of layers need to be rendered.


3D Rendering | One minute of 3D Animation can take anywhere from 40 to 120+ hours to produce. 3D Rendering times can vary from 15 seconds per frame to 20 minutes per frame for High Definition, 1280 x 720. During rendering, frames are often missed or not rendered properly and must be redone afterward. The long render times are the main reason why 3D Animation production cannot be rushed.

3D Rendering

Compositing and Re-render | All the layers that have been rendered individually have to be put together in After Effects software. Special effects are created at this stage, and the composite is rendered into a final uncompressed video.

Compositing and Re-render
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